Volkswagen
Luke’s Story
Role: Self-Shooting Director
Herbie's Legacy:
Luke's Lifelong Volkswagen Journey
Expanding on Luke's story with Volkswagen, we delve deeper into his lifelong connection with these classic cars. Starting from the age of 13, Luke was drawn to the charm and mechanical complexity of Volkswagens, starting with his uncle's Beetle, affectionately named Herbie.
This early exposure sparked not just a hobby, but a professional path that intertwined his passion with entrepreneurial spirit, leading to his own venture in restoring Volkswagens. Luke's story is a testament to the enduring appeal of these vehicles and his dedication to preserving their legacy, reflecting a deep-rooted love for automotive craftsmanship that has shaped his life and career.
Stills
Credits
Client: Volkswagen UK
Agency: Adam & Eve DDB
Producer: Holly Pienaar
Socials Creative: Molly Johnstone
Directed, Filmed & Edited by Chris Turner
Sound: Luke Harris