Volkswagen

Luke’s Story


Role: Self-Shooting Director

Herbie's Legacy:
Luke's Lifelong Volkswagen Journey

Expanding on Luke's story with Volkswagen, we delve deeper into his lifelong connection with these classic cars. Starting from the age of 13, Luke was drawn to the charm and mechanical complexity of Volkswagens, starting with his uncle's Beetle, affectionately named Herbie.

This early exposure sparked not just a hobby, but a professional path that intertwined his passion with entrepreneurial spirit, leading to his own venture in restoring Volkswagens. Luke's story is a testament to the enduring appeal of these vehicles and his dedication to preserving their legacy, reflecting a deep-rooted love for automotive craftsmanship that has shaped his life and career.

Stills


Credits

Client: Volkswagen UK
Agency: Adam & Eve DDB

Producer: Holly Pienaar
Socials Creative: Molly Johnstone

Directed, Filmed & Edited by Chris Turner
Sound: Luke Harris

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Volkswagen - Ceri & Charlie's Story